MEET Amy Wilkinson

Food industry coach & CAREER consultant

On a mission to make the food industry a happier place to work. I help you to be more confident and resilient so that you can be more assertive and get the recognition you deserve without frazzling yourself or you team.

A Quick intro…

  • Resilience and leadership coach
  • Supporter of women and teams in the food and grocery industry
  • Respected expert with a career spanning over 23 years working for prestigious corporate food manufacturers
  • Co-host of the popular award-winning food industry podcast “Oh for Food’s Sake”
  • Burnout survivor who rebuilt a successful career, now here to help others have the same success without the burnout
  • Real foodie, love getting messy with my young daughter in the kitchen
  • Friendly, no nonsense, down to earth style which helps people to open up
  • Not afraid to ask the difficult questions to get to the heart of an issue
  • Supportive and non-judgmental listener who has real empathy for the struggles of working in food
  • Unlocker of potential in individuals and groups
  • Experienced user of a powerful toolbox of tried and tested techniques to help you be more confident, resilient and successful.
  • Unique blend of professional and empathic skills that create a supportive space for growth

Burnout survivor who rebuilt a successful career, here to help you have success without the burnout

my values…


I believe that we are born to be courageous before life happens to us. I help people unlock the courage within them to move forward with confidence and conviction.

Together the Fearless Foodies will be the change we want to see in the industry

Resilience Mindset

I believe we all have the power to change our lives through our mindset, to reframe our thoughts and to make a difference in this world. I help people to create a growth mindset that creates lasting change.


At the heart of my coaching practice is a compassion for people and the connections we make with one another. I have an open and empathetic style which helps people to open up and unlock their potential.


A balanced approach to life and success is very important to me. I am mindful of how a balanced life helps build resilience and this is an important part of having a successful life

my story…

Back in 2011, from the outside, I appeared to have a thriving and enviable life.

12 years into my career and I was flying high, getting multimillion-pound deals as a Senior Commercial Manager in the Food Industry, and doing it really well.

I had a brand new shiny big house and an immense pressure to keep earning my big salary. So, I worked harder and longer hours, to “prove my worth” (imposter syndrome was at an all time high) at work and also to pay for a lifestyle that kept me super busy.

I was pushing my body to the limits as well – in the gym 5 times a week. I found the adrenaline rush of exercise helped me block out all the stuff that filled my head from my long working days.

I wore my “suit of armour” every day, so that no-one could see the cracks starting to appear.

Until one day, I physically couldn’t get out of bed. I had completely and utterly burnt out mentally and physically.

I needed to put positive strategies in place to help myself physically and mentally. I also needed someone to hold me accountable that stuff.

That’s when I discovered “Coaching” – someone to talk to without fear of being judged but also help me create some goals to move towards AND keep me accountable, too. My first coach most definitely felt like my cheerleader, working alongside me to keep me motivated and help me get back to the career I loved.

I bounced back and returned to corporate life (and gained another 7 years of invaluable experience in marketing and leadership roles) and realised that without my suit of armour, I was a much better leader. I coached my teams through a lot of change, no longer afraid to show my own vulnerability.

I have a natural empathy, a way of helping people see the best in themselves and I also listen and reflect in a way that helps people make more sense of the things whirring around their head. This was cemented by the reaction of everyone I have worked with professionally when I told them about my change in direction into coaching… “OMG, you were born to be a coach, Amy”. The signs don’t get much stronger than that!

I now combine my corporate food industry and life experience with my coaching skills to support professionals within the Food industry to get the recognition and results they deserve, without feeling frazzled.



Corporate & Group

Keynote speaker & Workshops

Coaching, speaking & workshops tailored THROUGH the lens of food industry realities